Marius Kemp, head of Personal Lines Underwriting at a major South African insurance firm, has issued a warning to citizens about the rising costs of buying and selling vehicles in the country. The announcement comes as inflation and currency fluctuations continue to impact the automotive sector, with specific concerns raised about the affordability of car purchases in Gauteng, the economic hub of South Africa.
Vehicle Market Shifts Amid Economic Pressure
The South African vehicle market has seen a sharp rise in prices over the past year, with some models increasing by up to 15% since early 2024. This surge has been driven by a combination of import tariffs, supply chain disruptions, and a weakened rand, which has made foreign cars more expensive for local buyers. Kemp highlighted that these factors have created a ripple effect on both buyers and sellers, with many struggling to navigate the new financial landscape.
“The cost of insuring and maintaining vehicles has also gone up, which is a key concern for South Africans looking to buy or sell a car,” Kemp said. “We are seeing a shift in how people approach vehicle ownership, with more opting for used cars or shorter-term leases to manage expenses.”
Impact on Daily Life and Local Economy
For many South Africans, the rising cost of vehicles has affected daily life, particularly for those in lower-income communities. Public transport remains unreliable in some areas, making car ownership a necessity for commuting to work or accessing essential services. With vehicle prices rising, the financial burden on families has increased, forcing some to delay purchases or seek alternative transport options.
“In areas like Soweto and Durban, where public transport is limited, the cost of a vehicle can mean the difference between being able to work or not,” said local community leader Thandiwe Nkosi. “This is not just an economic issue — it’s a social one.”
How to Navigate the Changing Market
Experts like Kemp are advising South Africans to take a more strategic approach when buying or selling a vehicle. This includes researching current market values, considering used cars, and exploring financing options that offer flexibility. Additionally, consulting with insurance providers before finalising a purchase is recommended, as premiums have also seen a significant increase.
“The market is more competitive than ever,” Kemp said. “Buyers need to be informed and prepared. Sellers, on the other hand, should be realistic about pricing and the condition of their vehicles.”
Key Tips for Buyers and Sellers
- Research current market values and compare offers from multiple dealers.
- Consider used or certified pre-owned vehicles for better value.
- Check insurance rates and include them in your budget.
- Be aware of hidden costs such as registration and maintenance.
Looking Ahead: What to Watch
As the South African automotive sector continues to evolve, the next few months will be crucial for buyers and sellers. The government is expected to announce new policies aimed at stabilising the market, while industry experts predict a gradual shift toward more affordable and locally manufactured vehicles. South Africans are advised to stay informed and plan carefully to make the most of the current market conditions.
The upcoming automotive trade show in Johannesburg, scheduled for mid-2025, will offer a glimpse into future trends and potential solutions for the challenges faced by local car owners. For now, the message from industry leaders is clear: stay informed, stay prepared, and make smart decisions when it comes to vehicle ownership.


