The Betway Premiership 2025/26 season has kicked off with a flurry of goals, as top striker Liam Carter of Rangers FC has already netted 30 goals in the first 12 matches, setting the tone for what could be a record-breaking season. The league, which has seen a surge in popularity across the Indian subcontinent, continues to attract global attention, with fans in cities like Mumbai, Delhi, and Bangalore following every match closely. The impact of the league's success is felt not just in the stands but also in the local economy, with increased demand for sports betting and merchandise.
Record-Setting Performance by Rangers Star
Liam Carter, the 28-year-old striker from Glasgow, has become the face of the 2025/26 season after scoring 30 goals in just 12 games, a feat that has already set a new league record. His performance has not only put Rangers at the top of the table but has also drawn the attention of international scouts and fans. The club’s social media following has grown by 40% since the start of the season, with many fans in India engaging through platforms like Instagram and Twitter. Carter’s success has also boosted the popularity of the league in the region, with increased viewership on streaming platforms such as JioCinema and Disney+ Hotstar.
The league’s governing body, the Scottish Football Association (SFA), has acknowledged the growing interest from Indian fans. “We’re seeing a significant increase in engagement from the Indian market,” said SFA spokesperson Alistair MacLeod. “This is a great opportunity for the league to expand its global footprint.” The SFA has also announced plans to host a live match in Mumbai next year, a move that is expected to further boost the league’s popularity in the region.
Impact on Local Economies and Communities
The surge in interest in the Betway Premiership has had a direct effect on local economies, particularly in cities with large South Asian diasporas. In Mumbai, for example, sports betting platforms have reported a 25% increase in user activity since the season began. Local businesses, including pubs and restaurants, have also seen a rise in customers during match days. “We’ve had more people coming in to watch the games than ever before,” said Ravi Mehta, owner of a popular sports bar in South Mumbai.
The league’s influence extends beyond entertainment. In Delhi, a local sports academy has partnered with the SFA to launch a youth development program aimed at nurturing the next generation of football talent. “This collaboration is a win-win for both the community and the league,” said program director Priya Sharma. “It provides young players with opportunities they might not have had before.”
Community Response and Fan Engagement
Fans across India have embraced the Betway Premiership with enthusiasm, creating online communities and fan groups dedicated to following their favorite teams. In Bangalore, a group of fans known as “Rangers India” has grown to over 10,000 members on Facebook, with regular meetups and virtual watch parties. “We’re not just watching the games — we’re part of a global community,” said group leader Arjun Patel.
The league’s presence in India has also led to increased sponsorship deals with local brands. Companies like Tata, Reliance, and Flipkart have started to invest in marketing campaigns that tie into the league’s events. “This is a huge opportunity for us to connect with a younger, tech-savvy audience,” said a spokesperson from Flipkart. “We’re seeing a direct impact on our sales during match days.”
What to Watch Next
With the Betway Premiership 2025/26 well underway, the focus is now on how the league continues to grow its presence in India. The SFA has announced that the next round of matches will include a live broadcast in Hindi, a move that is expected to further boost engagement. Additionally, a major fan event is planned for March 2026, which could bring international players to India for the first time.
As the season progresses, fans and analysts alike will be watching closely to see if the current momentum continues. With the league’s growing influence and the strong support from Indian communities, the future of the Betway Premiership in the region looks promising. The coming months will be crucial in determining how the league expands its reach and deepens its impact on local fans and businesses alike.
