Meta, the global tech giant behind Facebook and Instagram, has announced a controversial investment in seven natural gas power plants in Sete, a coastal city in southern Brazil. The project, aimed at powering a single data centre, has raised concerns among local residents and environmental groups about the long-term impact on the region's energy infrastructure and environment.
The investment, part of Meta's broader push to expand its data storage capacity, will see the construction of seven gas-fired power plants in Sete, a city known for its scenic beaches and growing tourism industry. The data centre, which will be located in the industrial area of the city, is expected to be operational by 2025. However, the project has sparked a debate over whether the energy generated by the plants will be used exclusively for the data centre or if it will contribute to the local grid.
Local Communities Raise Concerns
Residents of Sete have expressed frustration over the lack of transparency surrounding the project. Many are worried that the construction of the gas plants will lead to increased air and noise pollution, negatively affecting the quality of life in the city. “We are a coastal community, and we rely on our environment for tourism and livelihoods,” said Maria Silva, a local shop owner. “We don’t want to trade our natural beauty for a single data centre.”
Environmental groups have also voiced their concerns. The Brazilian Environmental Institute (IBAMA) has not yet commented on the project, but local activists argue that the use of natural gas, despite being cleaner than coal, still contributes to greenhouse gas emissions. “This is a missed opportunity to invest in renewable energy,” said Carlos Mendes, a representative from the Green Future Movement. “Sete has the potential to become a leader in sustainable energy, but instead, we are being pushed into a fossil fuel dependency.”
What’s at Stake for the Local Economy?
The project has the potential to bring short-term economic benefits to Sete, including job creation during the construction phase. However, many locals are skeptical about the long-term impact. “We need jobs, but not at the cost of our environment,” said João Ferreira, a fisherman who has lived in Sete for over 30 years. “If the data centre brings in more jobs, it should also invest in sustainable infrastructure.”
Local businesses, particularly those in the tourism sector, are also watching the situation closely. The city's tourism board has not yet commented on the project, but some hoteliers are worried that the industrialization of the area could deter visitors. “Sete is known for its beaches and natural beauty,” said Ana Costa, a hotel manager. “If the environment is compromised, so is our business.”
Meta’s Global Strategy and Local Impact
Meta’s decision to invest in Sete reflects its broader strategy to reduce the carbon footprint of its data centres by using local energy sources. The company has previously invested in wind and solar farms in other regions, but the use of natural gas in Sete has drawn criticism. “We are committed to sustainability, but we also need reliable energy sources,” said a Meta spokesperson. “This project is part of our ongoing effort to balance environmental responsibility with operational needs.”
However, critics argue that Meta’s investment in gas plants contradicts its public commitment to net-zero emissions. “If Meta is serious about sustainability, it should be investing in renewable energy rather than gas,” said Luisa Almeida, an environmental analyst. “This decision sets a dangerous precedent for other tech companies looking to expand in emerging markets.”
What Comes Next?
Local authorities in Sete are currently reviewing the project and have not yet issued a final decision. The city council has called for public consultations, which are expected to take place in the coming months. Meanwhile, environmental groups are preparing to file a legal challenge, arguing that the project lacks proper environmental impact assessments.
As the debate continues, the people of Sete remain at the heart of the discussion. Their concerns about the future of their city, economy, and environment are being weighed against the promises of technological progress and economic growth. For now, the community is watching closely, hoping that their voices will be heard in the unfolding story of Meta’s investment in Sete.


